Rainbow of Life Forces or ROLF is a seven-year Corporate Social Responsibility (CSR) Campaign which is initiated to give hope to all children regardless of race, religion, background and nationality. ROLF, like rainbow, brings nations together in mutually supportive relationships when it comes to enhancing the quality of life for children, particularly in mitigating pains and sufferings of the young. ROLF consists of 7 campaigns. They are Blue Ribbon Campaign, followed by Orange, Red, Yellow, Green, Indigo and Purple. Each of the campaigns is formed to support and help children in different situation.
In year 2007 we started the journey of ROLF with the Blue Ribbon Campaign (BRC). ROLF-BRC is a one-year long campaign. The mission of ROLF-BRC is to bring attention to childhood cancer and survivorship issues as well as improving the lives of children suffering from cancer. ROLF-BRC wishes to brighten the lives of seriously and terminally ill children in order to take their minds off the pain, fear and isolation of their illnesses.
We launched the ROLF-BRC campaign on October 25, 2007 by distributing 100,000 units of coin boxes to the public. Members of the public were requested to fill up the coin boxes and submit the donation to “CIMB TRUSTEE BHD FOR ROLF-BRC” at any of the CIMB branch nationwide from Oct 25, 2007 to January 31, 2008. The donation fund is audited by ROLF-BRC’s Official Auditor, KPMG.
ROLF CUP- The All-Star Charity Soccer Tournament was one of the awareness programs held in conjunction with the campaign. 120 celebrities and soccer players from Hong Kong, Singapore, Indonesia and Malaysia took part in the event. The Semi-Final match was held in Penang on November 29, 2007 and the Final, in Kuala Lumpur on December 1, 2007. The support from the media was very strong and the response from public was tremendous.
With the slogan “Every Cent Raised, Every Cent Donated”, we, the Founder/ Organizer will disburse the gross collection of RM450,000 evenly to the 9 beneficiaries on April 3, 2008.
Phase Two:
As we move forward with Rainbow of Life Forces (ROLF), we will continue to act as a facilitator and expand our social services to help the children in the community. We envision a day when every child in Malaysia who solicits funding fro the Malaysian public will get the adequate assistance from ROLF and others.
We insist on only accepting creditable and deserving beneficiaries when we initiate fund raising programs. Although there are cases of abuse in the non-profit sectors, we will ensure that the giving public gain confidence in our work by our stringent process, monitoring and control of the fund raising mechanism.
As we move forward with Rainbow of Life Forces (ROLF), we will continue to act as a facilitator and expand our social services to help the children in the community. We envision a day when every child in Malaysia who solicits funding fro the Malaysian public will get the adequate assistance from ROLF and others.
We insist on only accepting creditable and deserving beneficiaries when we initiate fund raising programs. Although there are cases of abuse in the non-profit sectors, we will ensure that the giving public gain confidence in our work by our stringent process, monitoring and control of the fund raising mechanism.